Web Hosting: The Bandwidth Connection
Web hosting often comes as a part of the design and upkeep feature of your web designer. In fact, many webmasters have difficulty if you want to select a web host outside of the Webmaster’s preferred, or in-house server. Some webmasters find compatibility and access issues to be a problem if they have to work with a secondary host outside their network. If you were to develop a website using a free or low cost site development system you will still likely find your web hosting to be with the company that allowed you to develop the site using their tools. This leads to a secondary point of information. If a web hosting service is linked to your web designer it may be in your best interest to check the site functionality, overall look as well as the reliability of the hosting service.
You could have a web designer develop an incredible site only to drive customers away because of frequent outages and other reliability issues. In a best-case scenario you will find the marriage between web design function and accompanying web hosting service in a marinade of blissful harmony. However, you should always check the credentials of the web designer as well as the web hosting capabilities. It is regrettable, but many web hosts overload their servers to save money and often run into recurring periods of down time. Does your web host provide ample bandwidth to allow for site growth or do they make bandwidth easy to acquire? Some sites have experience rapid growth, but have a web host that is not capable of keeping up with the demand.
This can pose a tremendous problem when a buzz is created and site visitation increases only to be hampered by an inability to access the site. If you are unfamiliar with the term bandwidth think of the difference in water supply between a drinking straw and a 6-inch PVC pipe. In one case one person can gain adequate liquid for a drink – in the other an entire neighborhood has access to as much water as they need. Bandwidth simply makes it possible for information to be carried. The larger the bandwidth, the greater flow of information can take place simultaneously. Most web hosting firms have contingencies in place to manage the growth of your ecommerce website. However, don’t take it for granted. Make sure to ask questions so you can make an informed decision about the quality, reliability and effectiveness of the web hosting service you chose.
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